Playing to the Back Row

I'm a creative person, but I don't flex those muscles on a daily basis. I do enough to keep me satiated, and frankly, my life is too complicated and busy to frequently feel the driving desire to be some sort of artiste.

For the past six months, I've been relatively creative in the workplace, as we've been building a new website for the past five months. It's been professionally satisfying, and this week led up to the public debut of our new URL. The CEO asked that we plan an event at our quarterly all-company meeting in its honor, and we ended up deciding on a "behind the scenes" farce video of the making of the new site.

Somehow, I found myself offering to write the script, knowing that too many cooks in the kitchen would lead to paralysis, and we had less than a week. A 7 page script was churned out that day, followed by rallying the entire team for two-days of shooting between meetings. Everyone felt silly and there was some initial skepticism, but people started to loosen up, and once the footage hit iMovie, I hit my stride.

If I would've considered other avenues in Hollywood beyond writing, I would've been an editor. I have a nice sense of rhythm, and screenwriting is its own form of editing. I used to cut on film, and though I spent a number of seasons in reality TV show editing rooms giving instructions and feedback, I was always in the producer's chair behind the editor and not behind the controls, clicking the buttons. My actual digital editing was limited to a few clip packages I threw together for awards shows over the years. But I certainly don't know the (better) technology like Avid to any real degree, and when it came to the user-friendly, for the masses iMovie, I didn't even know how to trim a shot four days ago.

Needless to say, iMovie is very user friendly, even with its somewhat limited toolbox, and it perfectly suited my needs. What was intended to be short, single shot scenes became multi-angle, cutaway-rich, audio-varied little vignettes. Not all of the scenes are good, but they generally click and shimmy, delivering the laugh lines I intended, and numerous ones that I didn't. Part of the fun became editing around the amateur actors. Not that I'm any kind of a pro, but storytelling was at one time my job, whereas none of these people wanted to be behind a camera.

By the end of the week, showing rough cuts to the team was garnering big laughs, excitement, and buy in for the final scenes. So I worked even harder on it. I put in a minimum of 2o-25 hours of editing for a seven minute piece, and the big debut was at an all-company meeting of 250+ people. And... it played. There was consistent energy in the room, chuckles and titters, and a number of scenes that got all-out belly laughs. The CEO loved it, and wanted it on YouTube, even though it playfully tweaks the execs rather than glamorizes them.

A creative itch was scratched, and I had an actual audience. An audience that liked and appreciated it. It was a good moment. One of those Mozart Moments.

This isn't to say that I'm spending my time dying to be endlessly creative, writing scripts, all that kind of stuff... but it was nice for a few days.

And, most importantly, the new site is pretty damn cool.